Ready to Raise Your Sails 
and Lead?

We help you say it better, lead stronger, sell smarter and grow faster with Public Relations, Sales & Marketing Support and Leadership Coaching


The Sunray Approach: 

Whether you’re a CEO who wants to raise your profile, a small business fine-tuning your customer service script, a brand that wants to expand or a team seeking better ways to communicate and convert sales, we provide practical, emotionally intelligent support. 


We work with growing companies and individuals to develop messaging that reflects who they are and what they stand for—while guiding their teams to deliver it with confidence.

Services include:
• Strategic messaging & brand voice
• PR and executive visibility
• Sales scripts & upsell language
• Marketing content & materials
• Leadership & team communication coaching

From daily conversations to high-stakes moments, we help you build alignment across every touchpoint—so your message lands, connects, and drives results.
What We Do:

Strategic Counsel: develop PR & Marketing strategies rooted in your business goals and audience insights.

Narrative Development: shape a cohesive story that connects your company, brand, product and service experience, ensuring consistency across all external touchpoints. 

Public Relations: build meaningful visibility through media, partnerships, community, engagement, or direct interaction in your space. 

Executive Visibility & Thought Leadership: develop clear, confident messaging platforms for leaders to amplify their voice across speaking engagements, media, internal communication and social platforms.

Marketing: create high-impact materials that make your business more visible and compelling, both online and onsite.

Sales Support: get customized coaching and sales language to strengthen every customer interaction and maximize conversions. 

Leadership Training: Assess organizational values and deliver tailored communications programs to build alignment and confidence across your team.

Written Communications: all forms of communication for internal and external audiences including press releases, web site copy, blog posts, bylined articles, employee communications, social media copy and more.
Meet Your Partner: Karen Flanagan
Let’s bring your message into the light.

Karen Flanagan is a seasoned communications leader with over 20 years of experience helping organizations find the right words to lead, sell, and connect. A PR agency veteran, she spent more than a decade at Ketchum in New York City, supporting global campaigns and leading strategic messaging for Fortune 500 companies. Her work spans industries and sectors, including small businesses, nonprofits, and mission-driven organizations.

Karen is known for her ability to listen deeply, translate complexity into clarity, and guide teams and leaders toward messaging that resonates—with customers, partners, and employees alike. Now based in the Florida Keys, she brings a grounded, intuitive approach to every client partnership.

Her work has been recognized with more than 30 industry honors, including PR News’ Top Women in PR, Excellence in Storytelling, and PR Daily’s Top Women in Communication Achievement.
What's Next
Let’s Work Together! Easy as 1, 2, 3...

1. Let’s talk.
We’ll chat about your goals, challenges, and areas where communication can drive impact.

2. Get a tailored plan.
I’ll create a custom package based on your needs whether it’s sales scripts, messaging, or leadership coaching.

3. Move forward with clarity.
We’ll partner to refine, implement, and elevate your communication—together.

Karen Flanagan
sunraystrategygroup@gmail.com
Sunil Prashara
CEO
     

Karen collaborated closely with me to elevate my executive leadership, helping to convey my point of view in a way that resonated with diverse audiences and reinforced our organization's position as a leading authority. Her ability to bring clarity, focus, and impact to our messaging was invaluable.

Bill Delaney
Award-winning speaker and author on storytelling
     

Karen is super, great to work with always, bright, energetic, strategic - fun. She’s especially talented helping executives shape their stories, bringing an experienced eye for what will resonate with media and customers and her personal flair for language that lands with clarity and warmth - a great combination. Just a pleasure to work with.

Patricia O'Connell
Podcast Host
     

Karen is very impressive in creating thought leadership platforms and narratives, and in helping senior executives develop their points of view. She has a great ability to think of creative ways to deliver a client’s message and find unexplored angles for compelling content. Karen is a thoughtful collaborator in every sense.

Mike Morgan
Vice President, Strategic Alliances
     

Karen's calm demeanor and steady hand enabled campaigns to move forward in a shorter time and with higher success. Despite a very busy schedule she was always responsive and supportive. Karen promoted a partnership model and sharing of knowledge that was helpful to communications efforts but also good for the organization in general. She is a confident and solutions oriented professional that would be an excellent consultant to any team.

  • Key Largo, FL, USA